By DataKnow Editorial Staff
In a previous installment we talked about cases of small and medium-sized companies in Latin America that successfully implemented data analytics, let’s dedicate a few brief lines to talk about what the big ones have done:
Netflix
Thanks to Business Intelligence, the colossus of streaming productions collects and analyzes important information about its users: their tastes, preferences, time spent watching content, their opinions and ratings, trends and, from there, offers its products in an almost customized way.
CVS Pharmacy, Inc
This U.S. healthcare retail chain had flaws in its inventory management, but managed to track its product movements through 160 key indicators with the support of Business Intelligence and big data.
Amazon:
Per Small Business Trends: “Jeff Bezos and his management team’s obsession with data is one of the secrets to its success and global expansion.”
The logistics and technology giant took advantage of BI to optimize the personalization of customer service and the detection of credit and debit card fraud, which it has reduced by more than 50% in a matter of five years.
Although we are referring to large corporations headquartered in the U.S., Business Intelligence tools and other levels of data analytics are available to any type of company, regardless of its size, activity and geographic location.
DataKnow has the knowledge and the tools to achieve a real transformation in your business.
