{"id":3942,"date":"2020-08-20T15:41:28","date_gmt":"2020-08-20T20:41:28","guid":{"rendered":"https:\/\/www.dataknow.io\/?p=3942"},"modified":"2024-11-15T13:01:44","modified_gmt":"2024-11-15T18:01:44","slug":"sales-forecast-reasons","status":"publish","type":"post","link":"https:\/\/dataknow.io\/en\/sales-forecast-reasons\/","title":{"rendered":"Sales forecast? Yes! 4 reasons."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3942\" class=\"elementor elementor-3942\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a23f46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a23f46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9397f27 ot-flex-column-vertical\" data-id=\"9397f27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2582e0 elementor-widget elementor-widget-text-editor\" data-id=\"d2582e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c534b56 elementor-widget elementor-widget-heading\" data-id=\"c534b56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">By DataKnow Editorial Team\u200b<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0343308 elementor-widget elementor-widget-text-editor\" data-id=\"0343308\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIf you are looking to know <strong>how your business will behave in a year,<\/strong> you do not have to go looking for a seer with a crystal ball, there are <strong>few things as powerful as an accurate sales forecast.<\/strong> At Dataknow we know very well that this doesnt sound as exciting as looking at a crystal ball, but we are almost equally passionate about it, also, we are talking about <strong>business and not magic<\/strong> (although to be honest, we do a bit of magic with our <a href=\"https:\/\/dataknow.io\/our-solutions\/#forecast\">sales forecasting solution!<\/a>)\n\nIf we want to continue looking at it from the magic point of view, the sales forecast would basically be <strong>the action of sprinkling a little fairy dust on your sales plan<\/strong> (we finished with the magic metaphors, we promise) . With a sales forecast, you get a detailed prediction of what an individual salesperson, your sales team or your entire organization will sell in a given period of time: weekly, monthly or yearly. it gives you a picture of a future that you can later plan on.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c7e07d elementor-widget elementor-widget-heading\" data-id=\"9c7e07d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is the sales forecast for?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c73989b elementor-widget elementor-widget-text-editor\" data-id=\"c73989b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"letter-spacing: -0.2px;\">Do you want to know <\/span><strong>if you will have enough sales to support the development<\/strong><span style=\"letter-spacing: -0.2px;\"><strong> of that new product<\/strong> or the marketing plan? Check the sales forecast. <\/span><strong style=\"letter-spacing: -0.2px;\">Do you want to excite investors and get additional financing to boost their growth?<\/strong><span style=\"letter-spacing: -0.2px;\"> You got it. Check your sales forecast.<\/span><\/p><p>In fact, according to research by the Aberdeen Group, companies with accurate sales forecasts are 10% more likely to increase their revenue year-over-year and twice as likely to be at the top of their field.<\/p><p><strong>Predictive analytics uses data collected from any number of internal and external<\/strong> sources along with advanced algorithms to find useful insights on potential customer needs, industry trends, and competitive behavior. Historical purchase data, website and email interactions, locations, demographics, and CRM data can be <strong>combined and analyzed to get an accurate sales forecast<\/strong>, predict who is most likely to buy your services, offer targeted discounts, and improve your prices.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-675fe96 elementor-widget elementor-widget-heading\" data-id=\"675fe96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Increase your sales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbb5bc elementor-widget elementor-widget-text-editor\" data-id=\"1dbb5bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/dataknow.io\/our-solutions\/#forecast\">Sales forecast<\/a> analyzes past performance, industry characteristics, competitive information, and economic trends to predict future sales. With predictive analytics, <strong>the sales forecast can be improved from the industry standard of 60-70% to more than 80%.<\/strong> To achieve this, at Dataknow we examine the available data and select forecasting models based on the specific business requirements of our clients.\n\nIn the following example, <strong>we show the best models to predict sales,<\/strong> with their respective statistics to measure their accuracy.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e892a0 elementor-widget elementor-widget-video\" data-id=\"9e892a0\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.dataknow.io\/wp-content\/uploads\/2020\/08\/Demo-landing.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbbb00 elementor-widget elementor-widget-text-editor\" data-id=\"5fbbb00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>The model used data from different sources,<\/strong> including relevant macro and microeconomic trends, past performance, and typical customer behavior.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12181bb elementor-widget elementor-widget-heading\" data-id=\"12181bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Predict the purchase probability<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf3ba7a elementor-widget elementor-widget-text-editor\" data-id=\"cf3ba7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Would you like to have real, actionable information on <strong>who is likely to buy your products and services,<\/strong> whether as first-time buyers or as repeat customers?<\/p><p>At Dataknow <strong>we use predictive analytics to analyze your customer data,<\/strong> including past sales, your customers&#8217; interactions with emails, social media and websites, demographics, location, and other information to <strong>predict the likelihood that a customer will potential<\/strong> buy your product or service or have a repeat customer do it again.<\/p><p>Our models <strong>compare the pre-purchase behavior of potential customers with the behavior of your regular or past customers<\/strong> to see which prospects behave more like their previous buyers. With this information, potential customers can be categorized and labeled according to their probability of buying your product or service.<\/p><p>Your sales and marketing departments will be able <strong>customize the way they interact with these prospects to increase the likelihood of closing the deal<\/strong>. For example, they can target specific customers with personalized product combinations, value-added services, discounts, and other informed sales tactics<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef42fe6 elementor-widget elementor-widget-heading\" data-id=\"ef42fe6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Specific discounts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbaa9b1 elementor-widget elementor-widget-text-editor\" data-id=\"dbaa9b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Everyone loves discounts. However, misdirected or blanket discounts can <strong>dramatically lower profit margins<\/strong> with little ROI on your marketing campaigns.<\/p><p>Whether your company is B2C or B2B, at Dataknow <strong>we use predictive analytics you can use it to view past and current data<\/strong> and see if one discount level is likely to generate more sales than a different discount level (for example, 20 % vs. 10%). We also make predictions that analyze different <strong>demographics, locations and types of customers<\/strong> and see which discounts have the highest conversion rates, giving you the ability to target customers with a high probability of buying at lower discounts (but with other less expensive benefits. to keep them happy) and those less likely to buy at higher discounts. <strong>This can lead to higher profit margins for those who are likely to buy<\/strong> and better conversion rates for those who are less likely to buy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3949b elementor-widget elementor-widget-heading\" data-id=\"dc3949b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><p style=\"text-align:justify\">4. Improved pricing<\/p><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a35ff elementor-widget elementor-widget-text-editor\" data-id=\"a8a35ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>By gathering data from your<\/strong> competitors, market conditions, past sales, internal costing, customer behavior, and many other sources, you can discover:\n<ul>\n \t<li>What pricing and discounts are most likely to result in sales and lead conversions<\/li>\n \t<li>How you can apply dynamic changes in pricing to improve overall revenue and profitability<\/li>\n \t<li>Where your market is going and whether your pricing is likely to remain competitive<\/li>\n \t<li>Hidden costs, product and service issues, and profit opportunities<\/li>\n \t<li>Which value-added services and product combinations are likely to lead to sales, upsells, and customer retention<\/li>\n<\/ul>\n<a href=\"https:\/\/dataknow.io\/forecast\">Dataknow&#8217;s sales forecasting solution<\/a> enables you to <strong>establish an effective sales strategy, align your sales team<\/strong> with your overall goals, and optimize sales performance.\n\nOur solution enables you to<strong> forecast faster and more reliably.<\/strong> Continuously monitor actual performance against targets and ultimately see the impact on your cash flow and financial results statement.\n\n<a href=\"https:\/\/dataknow.io\/forecast\">Dataknow&#8217;s sales forecasting,<\/a> the capacity to foresee the future and make informed decisions from it.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9d3f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9d3f78\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0289442 ot-flex-column-vertical\" data-id=\"0289442\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-298c428 elementor-align-left elementor-widget elementor-widget-ibutton\" data-id=\"298c428\" data-element_type=\"widget\" data-widget_type=\"ibutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-button\">\r\n\t\t\t<a href=\"https:\/\/dataknow.io\/contact-us\/\" class=\"octf-btn octf-btn-primary octf-btn-icon\"><span>Get a demo! <i class=\"flaticon-right-arrow-1\"><\/i><\/span> \r\n\t\t\t\t\t\t\t<\/a>\r\n\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You are looking to know how your business will behave in a year, you do not have to go looking for a seer with a crystal ball.<\/p>\n","protected":false},"author":2,"featured_media":11932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[91],"tags":[481,442,485,470,490,441,468,489,484,491,477,483,467,482,493,488,492,487,486],"class_list":["post-3942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forecast","tag-automation","tag-big-data-2","tag-business-growth","tag-business-intelligence","tag-business-management","tag-data-analysis","tag-decision-making","tag-digital-transformation","tag-financial-planning","tag-forecasting-2","tag-predictive-analytics-2","tag-predictive-models","tag-resource-optimization","tag-revenue-growth","tag-sales-forecasting","tag-sales-strategies","tag-sales-technology","tag-sales-trends","tag-strategic-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales forecast? 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