{"id":16246,"date":"2024-11-26T10:22:50","date_gmt":"2024-11-26T15:22:50","guid":{"rendered":"https:\/\/dataknow.io\/?p=16246"},"modified":"2024-11-26T10:30:03","modified_gmt":"2024-11-26T15:30:03","slug":"customer-segmentation-machine-learning","status":"publish","type":"post","link":"https:\/\/dataknow.io\/en\/customer-segmentation-machine-learning\/","title":{"rendered":"Improve your marketing strategy, products, and customer communication through segmentation and machine learning."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16246\" class=\"elementor elementor-16246\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a2c05e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a2c05e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76cd7af ot-flex-column-vertical\" data-id=\"76cd7af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03fbc53 elementor-widget elementor-widget-heading\" data-id=\"03fbc53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">By DataKnow Editorial team<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9220a96 elementor-widget elementor-widget-text-editor\" data-id=\"9220a96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Surely you&#8217;ve heard the phrase &#8220;divide and conquer&#8221; from Julius Caesar. Caesar was probably referring to political or military matters, but none of us are going to war\u2014at least, I hope not. Even so, the phrase makes a lot of sense: divide what you want to do into smaller, more manageable parts. For example, a pizza is hard to eat if you don\u2019t slice it. The same principle applies to work; if you&#8217;re overwhelmed, you can divide your tasks to manage everything without going crazy.<\/p><p>As we can see, the tip Julius Caesar gave us hundreds of years ago remains as relevant today as the day it was uttered. We\u2019ve applied it in countless ways, but today we\u2019re not here to talk about Caesar or phrases. The topic of the day is <strong>customer segmentation<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45e96ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45e96ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d716a7a ot-flex-column-vertical\" data-id=\"d716a7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c6e593 elementor-widget elementor-widget-heading\" data-id=\"2c6e593\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is customer segmentation, and what is it for?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bd5e7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bd5e7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cf860d ot-flex-column-vertical\" data-id=\"4cf860d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45bd028 elementor-widget elementor-widget-text-editor\" data-id=\"45bd028\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It follows the same principle of &#8220;dividing to conquer,&#8221; but in a more complex version applied to businesses. Simply put, customer segmentation\u2014or, in some cases, &#8220;marketing segmentation&#8221;\u2014is used to categorize your customers into groups that share similar characteristics.<\/p><p>Recycling the pizza example (because recycling is important), let\u2019s imagine you have a pizzeria with two types of customers: the first group prefers traditional pizza\u2014they like simple things and aren\u2019t very adventurous. On the other hand, there\u2019s a second group that\u2019s hard to please; they\u2019ll order pineapple pizza and might even ask for it with chocolate and gummies (very odd, if you ask me).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1237de6 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"1237de6\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.17.0 - 01-11-2023 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote 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.e-q-footer{margin-top:12px;display:flex;justify-content:space-between}.elementor-blockquote__tweet-button{display:flex;transition:.3s;color:#1da1f2;align-self:flex-end;line-height:1;position:relative;width:-moz-max-content;width:max-content}.elementor-blockquote__tweet-button:hover{color:#0967a0}.elementor-blockquote__tweet-button span{font-weight:600}.elementor-blockquote__tweet-button i,.elementor-blockquote__tweet-button span{vertical-align:middle}.elementor-blockquote__tweet-button i+span,.elementor-blockquote__tweet-button svg+span{margin-left:.5em}.elementor-blockquote__tweet-button svg{fill:#1da1f2;height:1em;width:1em}.elementor-blockquote__tweet-label{white-space:pre-wrap}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button{padding:.7em 1.2em;border-radius:100em;background-color:#1da1f2;color:#fff;font-size:15px}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover{background-color:#0967a0;color:#fff}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover:before,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button svg,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button svg{fill:#fff;height:1em;width:1em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-right-color:#1da1f2;position:absolute;left:-.8em;top:50%;transform:translateY(-50%) scaleY(.65);transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#f9fafa;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#f9fafa;border-left:7px #f9fafa;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tKnowing and segmenting your clientele is fundamental and likely one of the first steps you should take when you start attracting customers.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eca344 elementor-widget elementor-widget-text-editor\" data-id=\"5eca344\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customer segmentation not only allows you to offer the right product to each group, but it also helps you communicate better with them and focus on those who are most beneficial to your business. For instance, if your pizzeria isn\u2019t the type to add a family-size chocolate-and-pineapple pizza to the menu, you might decide to focus on the first group instead.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecb5a42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecb5a42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-baf1fa2 ot-flex-column-vertical\" data-id=\"baf1fa2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-440bcff elementor-widget elementor-widget-heading\" data-id=\"440bcff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Machine learning for customer segmentation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53205e2 elementor-widget elementor-widget-text-editor\" data-id=\"53205e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I have good news and bad news. The bad news is that the examples I\u2019ve used so far are overly simplistic to explain the concept in an easy-to-understand way, but reality is much more complex. Customers and industries today are incredibly sophisticated and demanding.<\/p><p>Specifically, customers have become more complex and harder to categorize. Unless you have a very small business or a specific niche, it\u2019s unlikely you\u2019ll have a simple A Group and B Group scenario to base your marketing strategy on (if you even have one). You\u2019ll probably have Groups A, B, C, D, E, and so on through Z. Collecting and processing data for each group is nearly impossible for a human who relies on common sense to identify patterns and shared characteristics among customers and then group them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b0a26b elementor-widget elementor-widget-image\" data-id=\"9b0a26b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/dataknow.io\/wp-content\/uploads\/2021\/10\/13-customer-experience-768x512.webp\" class=\"attachment-medium_large size-medium_large wp-image-11984\" alt=\"Experiencia de usuario\" srcset=\"https:\/\/dataknow.io\/wp-content\/uploads\/2021\/10\/13-customer-experience-768x512.webp 768w, https:\/\/dataknow.io\/wp-content\/uploads\/2021\/10\/13-customer-experience-300x200.webp 300w, https:\/\/dataknow.io\/wp-content\/uploads\/2021\/10\/13-customer-experience-750x500.webp 750w, https:\/\/dataknow.io\/wp-content\/uploads\/2021\/10\/13-customer-experience.webp 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c3eed elementor-widget elementor-widget-text-editor\" data-id=\"13c3eed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The good news is that technology is here to save the day. <strong>Clustering<\/strong> is a machine learning technique. One of the best-known clustering methods is <strong>K-Means<\/strong> because it\u2019s easy to teach, learn, and apply. With these tools at your disposal, you no longer need to overwork your data analyst to process and group the massive amounts of data you might receive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b84e9 elementor-widget elementor-widget-heading\" data-id=\"90b84e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data is key<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6281196 elementor-widget elementor-widget-text-editor\" data-id=\"6281196\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We can\u2019t say it enough: without data, we\u2019re going nowhere. These are the most commonly used data types for customer segmentation:<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3618778 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3618778\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b434c16 ot-flex-column-vertical\" data-id=\"b434c16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1399bf6 elementor-widget elementor-widget-iiconbox\" data-id=\"1399bf6\" data-element_type=\"widget\" data-widget_type=\"iiconbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"icon-box s3\">\r\n\t\t\t<div class=\"bg-s3\"><\/div>\r\n\t\t\t<div class=\"bg-before\"><\/div>\r\n\t\t\t<div class=\"bg-after\"><\/div>\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t        \t\t\t        \t\t\t    \r\n\t\t\t    \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5 class=\"box-title\">Geographic location<\/h5>\r\n\t            <p>Country, population density, and climate.<\/p>\r\n\t        <\/div>\r\n\t        \t\r\n\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c9c3db ot-flex-column-vertical\" data-id=\"5c9c3db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ab977b elementor-widget elementor-widget-iiconbox\" data-id=\"9ab977b\" data-element_type=\"widget\" data-widget_type=\"iiconbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"icon-box s3\">\r\n\t\t\t<div class=\"bg-s3\"><\/div>\r\n\t\t\t<div class=\"bg-before\"><\/div>\r\n\t\t\t<div class=\"bg-after\"><\/div>\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t        \t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t        \t\t\t    \r\n\t\t\t    \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5 class=\"box-title\">Demographics<\/h5>\r\n\t            <p>Age, gender, marital status, education level, ethnicity, and family group.<\/p>\r\n\t        <\/div>\r\n\t        \t\r\n\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-231dc41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"231dc41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a8ebe2 ot-flex-column-vertical\" data-id=\"2a8ebe2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc6c5ba elementor-widget elementor-widget-iiconbox\" data-id=\"dc6c5ba\" data-element_type=\"widget\" data-widget_type=\"iiconbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"icon-box s3\">\r\n\t\t\t<div class=\"bg-s3\"><\/div>\r\n\t\t\t<div class=\"bg-before\"><\/div>\r\n\t\t\t<div class=\"bg-after\"><\/div>\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t        \t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t        \t\t\t    \r\n\t\t\t    \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5 class=\"box-title\">Behavior<\/h5>\r\n\t            <p>Pages viewed, product benefits sought, product attributes, etc.<\/p>\r\n\t        <\/div>\r\n\t        \t\r\n\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b137a08 ot-flex-column-vertical\" data-id=\"b137a08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1530b9e elementor-widget elementor-widget-iiconbox\" data-id=\"1530b9e\" data-element_type=\"widget\" data-widget_type=\"iiconbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"icon-box s3\">\r\n\t\t\t<div class=\"bg-s3\"><\/div>\r\n\t\t\t<div class=\"bg-before\"><\/div>\r\n\t\t\t<div class=\"bg-after\"><\/div>\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t        \t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t        \t\t\t    \r\n\t\t\t    \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5 class=\"box-title\">Lifestyle<\/h5>\r\n\t            <p>Hobbies, social values, cultural practices, and communities.<\/p>\r\n\t        <\/div>\r\n\t        \t\r\n\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4c7b2 elementor-widget elementor-widget-heading\" data-id=\"ca4c7b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identifying your best customer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4efe34 elementor-widget elementor-widget-text-editor\" data-id=\"b4efe34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once your algorithm is running and <a href=\"https:\/\/daki.ai\/fideliazacion-y-segmentacion-del-cliente\/\">segmenting<\/a> customers, you\u2019ll be able to identify your dream customers. Here\u2019s a list of traits that can help you spot them:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4708a9e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4708a9e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/dataknow.io\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Frequent buyers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">High purchase values<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customers with few or no returns<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Take the time to leave reviews (more data)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Actively respond to offers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2fe16 elementor-widget elementor-widget-text-editor\" data-id=\"1b2fe16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Focusing on the wrong customers won\u2019t just waste money on poorly targeted marketing campaigns; it also increases the logistical costs of your value chain. Effective customer segmentation helps you implement the right marketing strategy, avoid the headache of losing money unnecessarily, and guide customers through the entire marketing funnel to retain them\u2014and that sounds pretty great.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By DataKnow Editorial team Surely you&#8217;ve heard the phrase &#8220;divide and conquer&#8221; from Julius Caesar. Caesar was probably referring to political or military matters, but none of us are going to war\u2014at least, I hope not. Even so, the phrase makes a lot of sense: divide what you want to do into smaller, more manageable [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[189,557],"tags":[564,567,545,441,559,565,560,566,558,562,563,561],"class_list":["post-16246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-customer-segmentation","tag-customer-behavior","tag-customer-loyalty","tag-customer-segmentation","tag-data-analysis","tag-data-clustering","tag-demographic-data","tag-k-means-2","tag-lifestyle-segmentation","tag-machine-learning-in-marketing","tag-marketing-strategies","tag-personalized-marketing","tag-user-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Segmentation and Machine Learning - 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