{"id":11182,"date":"2023-04-21T08:48:47","date_gmt":"2023-04-21T13:48:47","guid":{"rendered":"https:\/\/www.dataknow.io\/?p=11182"},"modified":"2024-12-10T11:18:50","modified_gmt":"2024-12-10T16:18:50","slug":"business-intelligence-basic-guide-to-becoming-a-data-driven-company","status":"publish","type":"post","link":"https:\/\/dataknow.io\/en\/business-intelligence-basic-guide-to-becoming-a-data-driven-company\/","title":{"rendered":"Business Intelligence: Basic guide to becoming a Data Driven Company"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11182\" class=\"elementor elementor-11182\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b81aec3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b81aec3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f76451 ot-flex-column-vertical\" data-id=\"6f76451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a82e1f elementor-widget elementor-widget-heading\" data-id=\"7a82e1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">By DataKnow Editorial Team<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21af076 elementor-widget elementor-widget-text-editor\" data-id=\"21af076\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>A business or organization that builds tools, skills and especially a culture of action around data is a Data Driven company.<\/p><p>And we are not talking about the big technology corporations of Silicon Valley in California or the Startups in Helsinki \u2013 Finland, Singapore or Tokyo and their high degree of automation and data intelligence. We are talking about small and medium businesses in Latin America.<\/p><p>Three Points refers to a 2020 study by SAP, where it indicates that that year investment in data analytics in Latin America experienced a significant increase of 129%, reaching approximately 13,804 million dollars, with Mexico in first place.<\/p><p>Large and medium-sized companies in the logistics, manufacturing, finance, healthcare, retail, hospitality and related services sectors are investing heavily in data analytics tools in an effort to become Data Driven companies.<\/p><p>Business Intelligence, Business Analytics and Data Science tools are there, accessible at a budget tailored to small businesses.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6df3a50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6df3a50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c350b05 ot-flex-column-vertical\" data-id=\"c350b05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f34b072 elementor-widget elementor-widget-heading\" data-id=\"f34b072\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 Key Points<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1352bf7 elementor-widget elementor-widget-iservice_box\" data-id=\"1352bf7\" data-element_type=\"widget\" data-widget_type=\"iservice_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t\t\t<div class=\"service-box s-box elementor-animation-\">\r\n\t\t\t<div class=\"overlay\"><\/div>\r\n\t        <span class=\"big-number\"><\/span>\r\n\t\t\t\t        <div class=\"icon-main number-box\">\r\n\t\t        \t\t        \t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t        \t\t\t    \r\n\t\t\t    \r\n\t\t        \t        <\/div>\r\n\t        \t        <div class=\"content-box\">\r\n\t            <h5 class=\"service-box-title\"><\/h5>\r\n\t            <p>6 Considerations for Building Analytics Organizations<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f16fe elementor-widget elementor-widget-iservice_box\" data-id=\"08f16fe\" data-element_type=\"widget\" data-widget_type=\"iservice_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t\t\t<div class=\"service-box s-box elementor-animation-\">\r\n\t\t\t<div class=\"overlay\"><\/div>\r\n\t        <span class=\"big-number\"><\/span>\r\n\t\t\t\t        <div class=\"icon-main number-box\">\r\n\t\t        \t\t        \t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t        \t\t\t    \r\n\t\t\t    \r\n\t\t        \t        <\/div>\r\n\t        \t        <div class=\"content-box\">\r\n\t            <h5 class=\"service-box-title\"><\/h5>\r\n\t            <p>Checklist and key points for self-diagnosis<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df1e096 elementor-widget elementor-widget-iservice_box\" data-id=\"df1e096\" data-element_type=\"widget\" data-widget_type=\"iservice_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t\t\t<div class=\"service-box s-box elementor-animation-\">\r\n\t\t\t<div class=\"overlay\"><\/div>\r\n\t        <span class=\"big-number\"><\/span>\r\n\t\t\t\t        <div class=\"icon-main number-box\">\r\n\t\t        \t\t        \t<i aria-hidden=\"true\" class=\"far fa-chart-bar\"><\/i>\t\t        \t\t\t    \r\n\t\t\t    \r\n\t\t        \t        <\/div>\r\n\t        \t        <div class=\"content-box\">\r\n\t            <h5 class=\"service-box-title\"><\/h5>\r\n\t            <p>How to become a Data Driven Business?<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fde34b8 ot-flex-column-vertical\" data-id=\"fde34b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fade8b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fade8b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-140f6c0 ot-flex-column-vertical\" data-id=\"140f6c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-410d322 elementor-widget elementor-widget-image\" data-id=\"410d322\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/dataknow.io\/wp-content\/uploads\/2021\/12\/pexels-pixabay-265087-1024x682.jpg\" class=\"attachment-large size-large wp-image-8239\" alt=\"Data driven inteligencia empresarial\" srcset=\"https:\/\/dataknow.io\/wp-content\/uploads\/2021\/12\/pexels-pixabay-265087-1024x682.jpg 1024w, https:\/\/dataknow.io\/wp-content\/uploads\/2021\/12\/pexels-pixabay-265087-300x200.jpg 300w, https:\/\/dataknow.io\/wp-content\/uploads\/2021\/12\/pexels-pixabay-265087-768x512.jpg 768w, https:\/\/dataknow.io\/wp-content\/uploads\/2021\/12\/pexels-pixabay-265087-750x500.jpg 750w, https:\/\/dataknow.io\/wp-content\/uploads\/2021\/12\/pexels-pixabay-265087.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Puntos de atenci\u00f3n para convertir tu empresa en un Data Driven Business. Photo by Pixabay.com.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27dd3cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27dd3cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-827376d ot-flex-column-vertical\" data-id=\"827376d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e589988 elementor-widget elementor-widget-heading\" data-id=\"e589988\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to become a Data Driven Business?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ced581 elementor-widget elementor-widget-text-editor\" data-id=\"6ced581\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let&#8217;s look at some points of attention for organizations to move forward on the data path and draw their own analytical route map.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8621389 elementor-widget elementor-widget-text-editor\" data-id=\"8621389\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>1. Take inventory of the types of data and sources you want to explore<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-412d1d0 elementor-widget elementor-widget-text-editor\" data-id=\"412d1d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It may seem obvious, but the first thing you need to do to start the path to Data Driven is to know what performance or management data you want to collect and from where.<\/p><p>The day-to-day interaction with clients or prospects generates innumerable data.<\/p><p>For example, do you have a point of sale? A billing system? There is the source of names, contact telephone numbers, capacity, frequency, time of purchase and more.<\/p><p>Do you post on social media? There you have the interaction or feeds of customers, prospects and followers, what they like, what they click, trivia, surveys and comments.<\/p><p>With a blog or online catalog you can measure the most visited content or articles, the most commented. What next, application databases? User tabs?<\/p><p>And that is just a start, types of sources and data that you can use to focus different actions and efforts at the level of marketing, level of service, quality, analysis of the competition.<\/p><p>Think of the countless opportunities that data you&#8217;re already unknowingly collecting can bring, when you can access top-notch analytics tools and expert support.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ee588d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ee588d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82411f0 ot-flex-column-vertical\" data-id=\"82411f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4b9722 elementor-widget elementor-widget-text-editor\" data-id=\"d4b9722\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>2. Establish roles and responsibilities<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce930a1 elementor-widget elementor-widget-text-editor\" data-id=\"ce930a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another point of attention that might seem obvious, but from the beginning you have to assume who will do what with the data, how that team will be formed that will train with the tools and turn data into gold.<\/p><p>Perhaps the first step is an analytical outsourcing where key collaborators of your business are gradually involved to enrich their capacities around data management.<\/p><p>Then you will move towards a simple structure, perhaps your most trusted staff: assistants, salespeople, analysts to whom you will delegate some key functions, access and metrics.<\/p><p>As the business evolves and data analytics matures, you could involve full-time staff with clearly defined roles and responsibilities and team collaboration.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c3215 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"e5c3215\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.17.0 - 01-11-2023 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote .e-q-footer:after,.elementor-widget-blockquote blockquote 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svg{fill:#fff;height:1em;width:1em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-right-color:#1da1f2;position:absolute;left:-.8em;top:50%;transform:translateY(-50%) scaleY(.65);transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#f9fafa;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#f9fafa;border-left:7px #f9fafa;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cWhen it comes to becoming a Data Driven business, companies run the gamut with different levels of maturity, and as data analytics evolves it is important to define multiple common roles and tools in a defined structure.\u201d.\u00a0\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">SAS<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-806e70f elementor-widget elementor-widget-text-editor\" data-id=\"806e70f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A review of the benefits of data analytics: How much can a company grow with its use?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a790e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a790e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3455753 ot-flex-column-vertical\" data-id=\"3455753\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7738d83 elementor-widget elementor-widget-text-editor\" data-id=\"7738d83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>3. Never lose focus<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f03aff6 elementor-widget elementor-widget-text-editor\" data-id=\"f03aff6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You already have an approach with a data analytics provider, you are already taking advantage of important information from some sources and training your key personnel.<\/p><p>At this point it is easy to lose focus by wanting to involve any amount of information, tools and metrics abruptly.<\/p><p>Here it is important to look at the proposed business goals and objectives, based on this, think about the metrics that you really need to monitor gradually.<\/p><p>You could spend some time designing and implementing some key performance indicators or KPIs and how you want those results to be revealed (indices or specific indicators, charts, graphs, dashboards, reports, analysis).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e883ff7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e883ff7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb607bd ot-flex-column-vertical\" data-id=\"fb607bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d628038 elementor-widget elementor-widget-text-editor\" data-id=\"d628038\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>4. Cultivate skills in data management<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06ac125 elementor-widget elementor-widget-text-editor\" data-id=\"06ac125\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We already talked about the fact that you must define roles and responsibilities for analytics to be on the right track, but keep in mind that not everyone has natural abilities or an attraction to numbers and data.<\/p><p>\u00a0<\/p><p>That is why you should plan a learning program to, at least, level the basic knowledge about data analysis tools and methodologies among the stakeholders in your business.<\/p><p>It covers basics like:<\/p><ul><li>Drafting of technical reports<\/li><li>font types<\/li><li>Nature of the data<\/li><li>Databases<\/li><li>Statistical tools<\/li><li>Data analytics methodologies and scope of each one<\/li><li>Main tools available and functionalities<\/li><li>How to interpret tools<\/li><li>How to customize and get Ad Hoc reports.<\/li><\/ul><p>Finally, be sure to allow your future &#8216;data analysts&#8217; to hone and complement their skills through mutual support and cross-training.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-546eea4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"546eea4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a928310 ot-flex-column-vertical\" data-id=\"a928310\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54ed7d5 elementor-widget elementor-widget-text-editor\" data-id=\"54ed7d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>5. Say goodbye to subjectivity<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696b892 elementor-widget elementor-widget-text-editor\" data-id=\"696b892\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Perhaps it should have been at the top of the list, because it is useless to receive professional support and advice, invest in analytical tools and train your staff if you do not put aside subjective elements and the &#8216;sixth sense&#8217; when making decisions.<\/p><p>As its name alludes, a Data Driven company is driven by data, evidence and facts, not by assumptions and prejudices.<\/p><p>Here&#8217;s what Larry Alton says, an independent consultant for Small Business Trends:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd6c8b0 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"fd6c8b0\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cThe biggest challenge to become a Data Driven company is cultural, when you need to respond to a business strategy, everyone must give in to the data and make decisions based on it.\u201d.\n\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"> Larry Alton <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04db2a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04db2a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc77c7d ot-flex-column-vertical\" data-id=\"fc77c7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4add6b6 elementor-widget elementor-widget-text-editor\" data-id=\"4add6b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>6. Act based on the data<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffd0426 elementor-widget elementor-widget-image\" data-id=\"ffd0426\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/dataknow.io\/wp-content\/uploads\/2021\/12\/pexels-fauxels-3183153-1-1024x682.jpg\" class=\"attachment-large size-large wp-image-8273\" alt=\"Inteligencia empresarial guia data driven\" srcset=\"https:\/\/dataknow.io\/wp-content\/uploads\/2021\/12\/pexels-fauxels-3183153-1-1024x682.jpg 1024w, https:\/\/dataknow.io\/wp-content\/uploads\/2021\/12\/pexels-fauxels-3183153-1-300x200.jpg 300w, https:\/\/dataknow.io\/wp-content\/uploads\/2021\/12\/pexels-fauxels-3183153-1-768x512.jpg 768w, https:\/\/dataknow.io\/wp-content\/uploads\/2021\/12\/pexels-fauxels-3183153-1-750x500.jpg 750w, https:\/\/dataknow.io\/wp-content\/uploads\/2021\/12\/pexels-fauxels-3183153-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The main barrier to becoming a Data Driven company is cultural. Photo by fauxels.com.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6129a0 elementor-widget elementor-widget-text-editor\" data-id=\"b6129a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Complementing the previous point, having valuable information at hand from the data, you only have to act based on them, so:<\/p><ul><li>Segment your market more efficiently<\/li><li>Focus your resources productively<\/li><li>Take your campaigns to a maximum level of personalization<\/li><li>Orient your plans towards the most profitable niches or products<\/li><li>Analyze your customers and leads their tastes, preferences<\/li><li>Raise the best forecasts<\/li><li>Redefine your processes, policies, code of ethics<\/li><li>Offers a high level of service and a true pre and post sales experience<\/li><li>And more than anything, gain competitive advantages.<\/li><\/ul><p>Finally, remember that Data Driven Culture is not a matter of a leader, a project manager or a small group dedicated to information technology; it involves commitment, participation of everyone in the company and support in tools aimed at developing business problems based on analytics.<\/p><p>Keep in mind that the younger and smaller the business, the easier it will be for it to become a Data Driven company with the right support and tools.<\/p><p>At DataKnow we have what it takes for your business to experience the true potential of data.<\/p><p>Ready to start?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By DataKnow Editorial Team A business or organization that builds tools, skills and especially a culture of action around data is a Data Driven company. And we are not talking about the big technology corporations of Silicon Valley in California or the Startups in Helsinki \u2013 Finland, Singapore or Tokyo and their high degree of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[640,641],"tags":[636,620,541,470,634,576,633,639,504,637,546,638,619,635],"class_list":["post-11182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence","category-digital-transformation","tag-analytics-maturity","tag-analytics-tools","tag-business-analytics","tag-business-intelligence","tag-business-intelligence-tools","tag-data-analytics","tag-data-driven-companies","tag-data-driven-culture","tag-data-science","tag-data-skills-training","tag-data-driven-decision-making","tag-kpis-and-performance-indicators","tag-market-segmentation","tag-roles-and-responsibilities-in-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Intelligence: Basic guide to becoming a Data Driven Company - DataKnow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataknow.io\/en\/business-intelligence-basic-guide-to-becoming-a-data-driven-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Intelligence: Basic guide to becoming a Data Driven Company - DataKnow\" \/>\n<meta property=\"og:description\" content=\"By DataKnow Editorial Team A business or organization that builds tools, skills and especially a culture of action around data is a Data Driven company. 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